Growing up in an Indian household was challenging at times. I've always been a creative person, but to my parents, my grades and going to Med School, Law School, or B-School were always the top priorities. My creativity was viewed as more of a "hobby" and less of a career option. So I didn't go to art school, and instead I ended up with a Biology degree and now I'm in the fashion business. I guess I couldn't really suppress my desire to spend my life being creative. From those early frustrations that I'm sure I share with many, comes DesignLab.

BadKarma's DesignLab is a reflection of our commitment to the creativity of our community. Fans of BadKarma are always interested in how we operate. We are constantly approached with inquiries from people looking for opportunities to be a part of BadKarma. In response to our fans, we developed DesignLab as a platform for creative expression. We are proud of the fact that DesignLab is the first of its kind amongst South Asian brands.

DesignLab is the result of our commitment to stay true to our main tenets:

1. To be a great apparel brand
2. To provide a platform of creativity for the South Asian culture
3. To give back to our community
4. To compete on the global stage in the world of fashion
5. To constantly innovate as a company

Our talented team spent several months planning and developing DesignLab. We are now handing DesignLab over to you, our fans.

Our hope is that DesignLab will encourage you to express your creativity and have fun designing. Our other goal with DesignLab is to use it as a means to give back. Therefore, proceeds from the sale of the winning designs will be donated to one of several causes that BadKarma supports. Not only will you have the opportunity to be creative, but the winning designers will also feel great knowing that their design is truly affecting the lives of others.

The rest is up to you. We invite you to be creative, and get involved. Even if you don't submit designs, you can still vote, so either way, your voice will be heard. We look forward to seeing some great designs.


Tell everyone you know about DesignLab, and have fun!

Kulin

Kulin Shah
Founder/CEO
BadKarma Clothing Company